Fortune Magazine is Mobile Internet World's premier business media sponsor and is collaborating with Yankee Group to publish a special advertising feature "Surfing the Mobile Internet" on October 15, 2007.

The line-up of speakers embodies the type of next generation players that will enable consumer and business access to information in the new era of the mobile lifestyle. All key mobile technologies, applications and mobile content and advertising communities will be present to discuss the future of the mobile internet ecosystem.

The Mobile Internet World conference program features a three days of seminars, workshops, executive summits and web development tutorials, with over 75 industry thought leaders presenting. Keynote speakers including include Dirk Wierzbitzki, Director of Consumer Internet Services & Platforms of Vodafone, Emily Nagle Green, President and CEO of Yankee Group; Tim Berners Lee, Director of the Word Wide Web Consortium; Colin Spence, COO of BT Americas; Rob Glaser, CEO of Real Networks; and Len Lauer, Qualcomm Group President. Other speakers include representatives from companies and associations such as 3, Google, Major League Baseball, Third Stream Media, W3C Mobile Web Initiatives, WiMAX Forum and more. Topics range from Mobile Internet Emerging Business Models, to Global Wireless Industry Trends, to Anywhere Entertainment and Gaming, to Open Development Standards, to Marketing and Advertising on the Mobile Web.

The Mobile Internet World exposition will feature exhibitors from the complete mobile internet ecosystem and the Mobile Internet Technology Solutions Theater, featuring presentations from companies such as Third Screen Media, Alvarion, Qualcomm, Arraycomm, InfoGin

"We're thrilled to meet the demand for a conference specifically targeted at the mobile lifestyle and the technologies, applications and ideas that bring it to life," said Eliot Weinman, Conference Founder and Co-Chair and President of the Yankee Group events division. " As Boston is quickly becoming a hotbed of the mobile industry and many critical announcements occur in the Fall, this was clearly the time and place to launch the show. We're thrilled that it is receiving such a huge reception and look forward making it the go-to event for all the industry players."

Pre-conference Events include:

• From Mobile Advertising to Anywhere Commerce - Yankee Group and Monitor Group will co-host a half-day event discussing the mobilization of e-commerce, and how the development of mobile advertising models will be an important factor in its development.
• Comparative Mobile Access and the Road to 4G Workshop - Detailed technical information on broadband alternatives
• Mobile Web Standards - W3C Developers' Summit - Half day seminar hosted by the World Wide Web Consortium (W3C) examines Web developers' role in the Mobile Internet.

To view the conference at a glance, go to: http://www.mobilenetx.com/program.shtml

To register to attend the event, go to http://www.mobilenetx.com/registration.shtml

About Yankee Group
The people of Yankee Group (www.yankeegroup.com) are the global connectivity experts™ -- the leading source of insight and counsel for builders, operators and users of connectivity solutions. For nearly 40 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.

About Trendsmedia
Trendsmedia is the events and publishing division of Yankee Group Research, Inc. Our mission is to help our clients stay ahead of the major technology trends that are likely to impact their businesses significantly. Trendsmedia provides their clients with independently researched and produced media products that target emerging technology markets in depth, including focused conferences, independently produced online media, and in-depth newsletters and market intelligence studies. For more, see www.trendsmedia.com.

Contacts:
Kate Walsh
Trendsmedia
katew@trendsmedia.com
(705) 728-3074

Julia Solomon
Racepoint Group
jsolomon@racepointgroup.com
781-487-4618