"Surfing the Mobile Internet" will explore how the Internet has fundamentally changed the way we work, play and communicate with each other. Evolving wireless and mobile broadband technologies and trends are now enabling the next major wave of Internet development by creating the Mobile Internet.

"The next generation Mobile Internet will allow consumers and businesses to connect to others and access new types of applications and new forms of information wherever and whenever they want," said Eliot Weinman, president of Yankee Group's Events and Publishing Division. "The development of this new Mobile Internet marketplace has just begun, and we are excited about partnering with TIA and FORTUNE magazine in this market's early development stages by publishing this special feature."

The editorial focus for this special advertising feature will cover:

• What is the Mobile Internet?
• What makes up the evolving Mobile Internet ecosystem?
• Who will be the winners and losers?
• How can companies profit and build sustainable business models from the next generation of the Internet?
• What impact will the Mobile Internet have on enterprises and consumers?
• Other topics addressed will include mobile TV and advertising, alternative mobile broadband technologies, mobile security, mobile search and mobile commerce.

"The number of broadband subscribers in the U.S. increased from fewer than 5 million in 2000 to nearly 57 million in 2006,* and the introduction of WAP (Wireless Application Protocol), has opened up so many opportunities for wireless carriers," said TIA President Grant Seiffert. "Everyday activities like checking email, catching the news or sports updates, and downloading music and video are essential to the next generation of wireless products. WAP will help make that a reality." TIA works as an advocate for high-tech manufacturers, especially promoting the deployment of broadband technologies to all Americans.

John White of Fortune Custom Projects added, "We are pleased to again be working in collaboration with Trendsmedia, the events and publishing division of Yankee Group, who will be selling and marketing the Mobile Internet special advertising feature. In addition to being the leading integrated media and research firm covering the wireless broadband marketplace, Fortune's alliance with Yankee Group has only increased the quality of information and research we can now provide our readers."

About Yankee Group
The people of Yankee Group (www.yankeegroup.com) are the global connectivity experts™ -- the leading source of insight and counsel for builders, operators and users of connectivity solutions. For nearly 40 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.

About Trendsmedia
Trendsmedia is the events and publishing division of Yankee Group Research, Inc. Our mission is to help our clients stay ahead of the major technology trends that are likely to impact their businesses significantly. Trendsmedia provides its clients with independently researched and produced media products that target emerging technology markets in depth, including focused conferences, independently produced online media, and in-depth newsletters and market intelligence studies. For more, see www.trendsmedia.com.

About Fortune
FORTUNE examines the changing world of business and how it works, providing the inside perspective and profiling the leaders behind today's most powerful companies.

About TIA
The Telecommunications Industry Association (TIA) is the leading trade association in Washington, D.C., for the information, communications and entertainment technology industry. TIA serves suppliers to global markets through its leadership in standards development, domestic and international policy advocacy, and facilitating member business opportunities such as the co-owned NXTcomm. TIA represents the communications sector of the Electronic Industries Alliance (EIA). For more information, go to www.tiaonline.org.

*TIA's 2007 Telecommunications Market Review and Forecast