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Mobile advertising enablement is still in the relatively early phase of a high-risk/reward period of a nascent market. It has moved beyond the initial phase that is marked by the presence of just a scattering of new (regionally focused) venture-backed startups with limited technology scope and scale targeting a new market. However, it hasn't yet moved too far beyond this point. In this telebriefing, Yankee Group analyzes the different opportunities available to the technology enablers.

Speaker:
Sharon Ballard
Senior Analyst, Yankee Group