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Social networking continues to provide plenty of fodder for the media. Although it may not keep mobile operators awake at night, the mystery of how best to implement social networking for mobile users at least keeps the brain activity levels high during the day with operators asking, "What brand or brands do my subscribers want to access? What do my subscribers want from a mobile social networking experience?" In this telebriefing Yankee Group discusses the actual revenue potential of mobile social networks.

Speaker TBD