4th Annual WiMAX Business & Technology Strategies

An Editorial Supplement Reaching Targeted Buyers and Builders of WiMAX and Mobile Broadband Systems with a Total Worldwide Audience of over 350,000

Trendsmedia and WiMAX Trends, in conjunction with Yankee Group and RCR Wireless News are pleased to invite you to participate as a sponsor of the Fourth Annual WiMAX Business & Technology Strategies editorial supplement, to be published in August 2008.

This special publication is being developed by Trendsmedia, the events and publishing division of Yankee Group in collaboration with RCR Wireless News. It is designed to reach a demographically targeted audience of the most influential business and technology professionals who are directly involved in deploying the next generation of WiMAX networks.

The fourth annual WiMAX Business & Technology Strategies provides the unbiased review of the WiMAX ecosystem that you have come to expect from the WiMAX World series of events.  Backed by access to the world's leading business leaders, analysts and technology providers, WiMAX Business & Technology Strategies provides year-long exposure to the market by linking your advertisement with unparallel editorial coverage from a trusted source.

WiMAX Business & Technology Strategies will publish in August 2008 just in time for WiMAX World USA, the industry's premier event for unbiased coverage of the mobile broadband ecosystem and WiMAX.  

Circulation/Readership

The print publication reaches targeted buyers and builders of WiMAX and wireless broadband systems, with a total audience of over 350,000 professionals worldwide, including both print and online. 

These readers also represent an established circulation readership that Trendsmedia has developed over the past two years from its previous WiMAX Business & Technology Strategies readership and WiMAX World conference attendees, as well as additional new readership developed as a result of our massive integrated media and marketing campaign being deployed by WiMAX World series of events in the USA, Europe and Asia. This includes our extended readership and attendance.

Distribution Details

Along with a direct mail campaign of 10,000+ print pieces to a VIP list selected from  RCR Wireless News, and integration into the promotion of the magazine with WiMAX World 2008 marketing, which is promoted to over 350,000 thousand people worldwide, Trendsmedia and RCR Wireless News will distribute an electronic version of WiMAX Business & Technology Strategies through:

• All advertisers' websites
• WiMAX World 2004 USA attendees (700+)
• WiMAX World 2005 USA attendees (3,500+)
• WiMAX World 2006 USA and Europe attendees (7,000+)
• WiMAX World 2007 USA, Europe and Asia attendees (11,000+)
• WiMAX World 2008 USA, Europe and Asia attendees (15,000+)
• WiMAX World 2007 website (100,000 visitors per month)
• WiMAX Trends website (30,000 visitors per month)
• Trendsmedia/Yankee Group corporate database (100,000+)
• Trendsmedia/Yankee Group website (10,000+ visitors per month)
• ReThink Research corporate worldwide database (5,000+)
• CWTA Membership: Canadian Wireless Telecommunications Association
• RCR Wireless News website (450,000 visitors per month)
• RCR Wireless News opt-in database (60,000+)
• WiMAXTrends and MobilenetTrends Distribution (25,000+)

Never before have wireless broadband and WiMAX suppliers been able to reach a specifically targeted cross section of executives and key decision makers in one advertising campaign. The readership will include business executives from the entire WiMAX and wireless/mobile broadband ecosystem:

• Global 2000 business executives: CEO, CXO, CMO, CIOs
• Mobile operators throughout the world
• Telecommunication carriers and operators deploying both fixed and mobile networks.
• DSL and Cable Providers
• Wired and wireless ISPs
• ILECs and CLECs
• Systems integrators
• Satellite operators
• Wireless systems manufacturers, designers and integrators
• Consumer electronics manufacturers
• Media/entertainment executives seeking to understand next generation applications
• Wireless dealers, distributors, and channel specialists
• Telecommunications and other strategic consultants
• Cellular industry executives looking for new opportunities
• Public utility companies
• Public-access Wi-Fi vendors
• Researchers, analysts, financial analysts, investors and others allied to the field

Now, you can reach THE ENTIRE market in the most cost effective way possible: become a sponsor advertiser of the 2008 WiMAX Business & Technology Strategies guide.

To ensure the highest level of readership and dissemination, this publication will include editorial contributions from the best and brightest wireless industry analysts, strategists, journalists, pre-WiMAX implementers and top solution providers. The editorial supplement is designed to cut through the hype and help readers accelerate their WiMAX implementations.

The 2008 WiMAX Business & Technology Strategies supplement is part of a massive integrated marketing campaign for WiMAX World USA Conference & Exposition. This marketing campaign will reach in total over 350,000 thousand technology decision makers in the U.S., Europe, Mexico, South American, Canada and Asia.

To review the 2006 and 2007 publication, please contact Kate Walsh at kwalsh@yankeegroup.com.

EDITORIAL CONTENT

The 2008 WiMAX Business & Technology Strategies editorial content includes a focus on WiMAX case study deployments throughout the world. Working with the speakers at our leading WiMAX World events, we will develop coverage related to deployments throughout the globe, the business models that these network operators use, the equipment and network infrastructure they have in place, their plans for transitioning from 802.16-2004 towards mobile 802.16e, and their plans to build mobile WiMAX networks:

• Cover Story: The Impact of Sprint and Clearwire on the Future of WiMAX and the Mobile Internet in the U.S.
• Notes from the Front Lines
• Korean Telecoms Talks about Their Wireless Broadband Experience
• Municipal Broadband Installations
• The Latest Mobile Applications
• WiMAX Standards and Certifications Update 
• Addressing Spectrum in the U.S.
• Interviews with major players in the WiMAX Ecosystem 
• WiMAX Advanced Technologies (Advanced Antenna Technology, MiMo, Femtocells, etc.)

Advertising Benefits and Opportunities

Advertising in the 2008 WiMAX Business & Technology Strategies supplement is the most cost effective advertising vehicle that your company can find. The deployment of WiMAX solutions will take place in a wide number of non-integrated vertical markets. It is virtually impossible to find any one specific media source, or group media buy from any one major publishing company that can provide you with the cross section of first and second generation technology buyers.

Trendsmedia, WiMAX Trends, Yankee Group and RCR Wireless News are collaborating to make this unique opportunity the most cost effective proposition for your company. The key is our leverage of the extensive integrated marketing campaign currently underway for the WiMAX World Conference & Exposition series, which also targets these same market constituencies.

Benefits include:

• Reach a core buyer market of influencers and decision makers looking for insight, education and solutions in the emerging wireless broadband and WiMAX arena
• Deliver your message visually and directly to this powerful audience, while gaining valuable market and mind share
• Advertisers are also specifically included in the editorial content of the guide, ensuring that your company gets coverage that highlights your products or services
• Receive 200 copies of guide for distribution at your own exhibitions and to your best clients and prospects
• Gain hundreds of thousands of direct impressions with your advertisement
• Position your organization among the WiMAX leaders in the industry's premier business and technology supplement
• Generate profitable new business development and partnership opportunities through this unique advertising channel

Contact us for Advertising Packages and Rates

Please contact Mark Needham, Senior Sales Manager at mneedham@yankeegroup.com or 617-259-2314 or Mary Pemberton, Advertsiting Sales Director, RCR Wireless News at mpemberton@crain.com or 303-282-4262.

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About Trendsmedia
Trendsmedia, the Events and Publishing Division of Yankee Group, produces industry-leading events and media products in emerging technology markets. Our mission is to help business and technology executives stay ahead of major technology trends that are likely to have a significant impact on their businesses within the next few years. Trendsmedia produces WiMAX World Conference and Expo, which has grown dramatically since its inception 4 years ago to become the world's leading event focused on WiMAX and mobile broadband technology in the United States, Europe and Asia. Trendsmedia also produces Mobile Internet World. Learn more at www.trendsmedia.com.

About WiMAX Trends
WiMAX Trends is the world's first online information portal focused on comprehensively covering the WiMAX revolution. Containing monthly feature articles with independent coverage and analysis of business and technology solutions emerging from the WiMAX Forum, daily updates from around the globe on WiMAX news and events, and information on global WiMAX resources, WiMAX Trends is the only resource you need to track WiMAX. For more info, see www.wimaxtrends.com.

About Yankee Group
As the first independent technology research and consulting firm, Yankee Group is the most respected source of deep insight and counsel on the impact of global connectivity revolution on enterprises and consumers. Our expertise spans the technologies creating communications change, and the regions and industries affected by that transformation. For more, see www.yankeegroup.com.

About RCR Wireless News
RCR Wireless News is first with carrier, distributor, network, handset and mobile content news. Published since 1981, RCR Wireless News is daily in electronic media and weekly in newspaper reporting.  RCR Wireless News' target audience is executive-level employees at leading wireless companies, and it is our dedication to editorial excellence that leads executives to consistently choose RCR Wireless News over other industry publications. RCR Wireless News is owned by Crain Communications Inc., the publisher of over 30 titles including Advertising Age and TelevisionWeek.